“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
What does it mean Branding ?
Branding is the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.
Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
- Trademarks, logos and naming
- Corporate identity (business cards, forms, folders etc.)